Strategic creative leadership that helped double digital campaign revenue in three months.
Alinne AllahverdianDirector of Digital Marketing
REX
REX
I solve complex design problems across products + brands.
Design/Creative Director, Product Designer
Hands-on design leadership across product, UX, brand and creative direction, from early vision to real-world scale.
FIELD_01 / TOPOLOGY
Selected work
Product / Brand / Creative Direction
01 / ROCHE / PHIL
Designing a clearer way to manage Type 2 diabetes.
Product design, UX, connected device onboarding, behavior change and scalable health systems.
02 / REX
Building a real estate challenger from the ground up.
Brand, product and growth design across 12 markets.
03 / NESTLÉ
Turning recipes into shoppable experiences.
Commerce and personalization across multiple global food brands.
04 / INNIT
Personalized food, health and AI.
Creative direction and product design across a modular food and nutrition platform.
05 / REPAIRSMITH
Taking automotive repair directly to the customer.
Brand, product and acquisition creative for on-site automotive repair.
06 / M‑GO
Scaling a digital entertainment platform from 600K to 2M users.
Creative direction, lifecycle design and conversion-focused product experiences.
400K+Roche / Phil installs
4–6×REX campaign ROAS
2MM‑GO subscribers
Some people say
Trusted in the work.
About
Clarity is my craft.
I work across product design, UX, creative direction and brand, solving the design problems that make complex experiences easier to understand, use and trust.
PRODUCT DESIGN / CREATIVE DIRECTION / BRAND / UX
FIGMA / ADOBE / HTML / CSS
HANDS-ON LEADERSHIP
FIGMA / ADOBE / HTML / CSS
HANDS-ON LEADERSHIP