ScottWolfe
06 / Creative Direction + Product / Entertainment

M‑GO

Streaming movies and television at scale.

A digital entertainment service created by Technicolor and DreamWorks. I directed the brand refresh, creative strategy, advertising and consumer experience.

Role
Senior Creative / Design Lead
Growth
600K → 2M subscribers
Scope
Brand / UI / Campaigns
Platforms
Web / Roku / CRM
M‑GO entertainment platform campaign mosaic
A partnership of
TechnicolorDreamWorks
3.3×Audience growth
2MSubscribers
360°Brand experience
01 / Identity

A distinct visual presence.

A sophisticated, friendly refresh gave M‑GO a recognizable voice in a crowded streaming landscape and connected marketing with the product experience.

DreamWorks01 / DreamWorks
Technicolor02 / Technicolor
Positioning / Marketing / Web

Make instant access feel more valuable than another subscription.

M‑GO let people rent or buy the movies and television they wanted without committing to a monthly plan. The positioning centered choice, immediacy and a premium catalog, turning a complicated distribution model into a simple consumer promise.

The web and marketing system carried that promise from acquisition through discovery. Cinematic artwork created desire, direct utility-led copy clarified the offer, and a consistent visual language connected campaign moments to the product experience.

M‑GO visual brand campaign
02 / Product

Designed for the living room.

Roku was not a resized web experience. It required a ten-foot interface with legible hierarchy, focused navigation and controls designed around the directional pad rather than a pointer.

M‑GO Roku interface
01 / Ten-foot UI

Readable at a distance.

Large type, restrained density and clear focus states made browsing comfortable from across the room.

02 / Remote-first

Every move felt predictable.

Directional navigation, selection and return behavior followed Roku conventions while retaining the M‑GO identity.

03 / Connected service

One account across screens.

Discovery, purchase, playback and support worked as a continuous service across Roku, web and mobile touchpoints.

M‑GO Roku help experience
M‑GO home screen
03 / Campaign

Make premium content feel immediate.

Campaigns paired cinematic imagery with direct messaging across digital and traditional placements, establishing M‑GO as a curated destination rather than another content catalog.

What is M‑GO advertising creative
Watch with M‑GO advertising creative
04 / Integration

Partners inside one distinct brand.

Co-branded work supported studios and distribution partners while preserving M‑GO’s own identity across promotional, social and in-platform moments.

M‑GO cross-platform campaign
M‑GO entertainment advertising
“Scott has solid creative leadership skills. He knew how to bring partners together, even through tough schedules and dependencies.”
Roberto Fisher
CCO, M‑GO / Technicolor / DreamWorks