Modern service. Human reassurance.
Moodboards established a visual north star that balanced trusted mechanical expertise with the ease of an on-demand product.
Brand + Product / Automotive
RepairSmith
The mechanic that comes to you.
A mobile-first service backed by Mercedes-Benz and Porsche, designed to make automotive repair feel clear, convenient and trustworthy.
- Role
- Creative Direction / Design Lead
- Scope
- Brand / Product / Growth
- Work
- UX / UI / Campaigns / Content
- Platform
- Mobile / Web / CRM
Funded by
01
Unified brand system
3
Acquisition channels
1:1
Service at your location
01 / Foundation
02 / Brand system
Consistency from van to viewport.
The style guide defined logo use, typography, color, iconography, imagery and voice so internal teams and partners could build one recognizable experience.
03 / Product
Book a mechanic without the shop.
The responsive experience clarified service options, pricing and appointment types, reducing friction while reinforcing confidence at every step.
04 / Growth
One message across the customer journey.
Retention email, outdoor and performance creative carried the same approachable visual system from first impression through completed service.
05 / Reference
“Scott is a strategic thinker with a passion for creating great work. His design process is extremely focused on meeting objectives.”Lee Florida
Senior Director of Brand & Communications, RepairSmith
M‑GO
↗