05 / Brand + Product / Automotive
RepairSmith
The mechanic that comes to you.
A mobile-first service backed by Mercedes-Benz and Porsche, designed to make automotive repair feel clear, convenient and trustworthy.
Funded by
01Unified brand system
3Acquisition channels
1:1Service at your location
01 / Foundation
Modern service. Human reassurance.
Moodboards established a visual north star that balanced trusted mechanical expertise with the ease of an on-demand product.
02 / Brand system
Consistency from van to viewport.
The style guide defined logo use, typography, color, iconography, imagery and voice so internal teams and partners could build one recognizable experience.
03 / Product
Book a mechanic without the shop.
The responsive experience clarified service options, pricing and appointment types, reducing friction while reinforcing confidence at every step.
04 / Growth
One message across the customer journey.
Retention email, outdoor and performance creative carried the same approachable visual system from first impression through completed service.
“Scott is a strategic thinker with a passion for creating great work. His design process is extremely focused on meeting objectives.”Lee Florida
Senior Director of Brand & Communications, RepairSmith
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