Own a recognizable point of view.
A focused visual language gave the new brand immediate distinction.
Brand + Packaging / Spirits
DH Krahn Gin
The new GINeration.
An ultra-premium gin distilled in alambic stills, with a fully integrated brand built from the ground up.
Ultra premium / Alambic distilled01 / Foundation
A distinctive spirit needed a complete world.
The identity introduced a contemporary premium gin while giving its unusual distillation story a clear, memorable presence.
Make process part of the story.
The alambic-distilled proposition became a meaningful brand signal.
Launch as one connected experience.
Packaging, digital and retail worked together from the beginning.
02 / Work
Built from the ground up.
A fully integrated launch system carried the same precise, premium character from bottle to browser to point of sale.
Outcome
A complete premium spirits brand, designed to arrive with clarity and character.DH Krahn / The new GINeration
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