Resume.

Independent Design & Creative Direction

Advise startups and established teams on new products, brand systems and digital launches, moving from early definition into prototypes, production design and implementation.

Design Director + Developer

Created and developed a grocery-budgeting and meal-planning product from a blank page to a working beta, leading product strategy, UX, interface design, prototyping and application development.

Creative Director

• Directed product and creative work spanning food, healthcare, personalization and AI-enabled experiences.
• Led UI/UX for Roche’s Phil Type 2 diabetes app, used by 400K+ people with a 4.6 app rating and 10M+ annual recipe views.
• Created connected recipe-to-commerce experiences for Nestlé, Walmart and H‑E‑B.
• Established shared product, brand and marketing systems across enterprise partnerships and internal platforms.

Creative Director

• Built the brand and digital experience that supported expansion into 12 markets.
• Directed integrated digital, out-of-home and broadcast campaigns producing 4–6× ROAS.
• Designed customer web experiences, operational dashboards and internal tools.

Senior Creative

• Helped grow the streaming service from 600K to 2M subscribers through lifecycle design, conversion-focused UX and coordinated brand and marketing systems.