Connect product data, recipes, dietary needs and health context into a usable intelligence layer.
04 / Creative Direction + Product / AI
Innit Food Intelligence
Make food intelligence useful in the moments that matter.
As Creative Director at Innit, I led the design foundation across brand and product. I turned a complex platform for food, health and commerce into experiences people and enterprise partners could understand, trust and use.
- Role
- Creative Director / Product Design Lead
- Company
- Innit
- Scope
- Brand / UX / UI / Systems / Strategy
- Partners
- Nestlé / Roche / Walmart / H‑E‑B
01 / CapabilityActivity trackingTurn daily movement into useful, achievable guidance.
02 / CapabilityShoppable recipesCarry meal intent directly into an editable shopping list.
03 / CapabilityConnected healthJoin nutrition, activity and health signals in one view.
01 / 03
01 / Challenge
Turn invisible intelligence into everyday decisions.
Innit connected food data, nutrition, recipes, health signals and commerce. The design challenge was to hide that machinery behind clear decisions: what fits me, what should I make, what should I buy and what should I do next?
Translate proprietary technology
AI and food-data systems needed a visual and interaction language that made value obvious without requiring users to understand the technology underneath.
Unify product and brand
The same intelligence had to appear across consumer products, partner integrations, health experiences and marketing without fragmenting the brand.
Translate complexity into relevant meals, product choices, nutrition insight and next actions.
Move from guidance into planning, cooking, shopping and partner-powered health experiences.
02 / System
One system, many expressions.
I established a shared visual and interaction language that made Innit recognizable while allowing the platform to adapt across recipes, nutrition, health, commerce and embedded partner experiences.
03 / Product
Show the intelligence through useful moments.
03.1 / Core platform
Make relevance feel natural.
The core experience connected recipes, nutrition and shopping around the individual. Personalization shaped what people saw without making the interface feel technical or algorithmic.
USER QUERYWhat fits me
right now?→
right now?→
VALIDATORSNutrition + dietsHealth conditionsPersonalized shoppingCulinary + cookingFOOD + WELLNESS MODELS
INNIT iQAutomated
feedback loop
feedback loop
INTELLIGENCE
Food graphPreference modelContext enginePartner data
Fine tuningHuman rules
←VALIDATED OUTPUTRelevant recipes, guidance and actions
UNDERSTAND→DECIDE→ACT↺
03.2 / Platform applications
One shared foundation.
Two very different needs.
I led the product design across two expressions of the Food Intelligence platform: an everyday utility that turns a photo into dinner, and a prevention experience that turns health risk into daily action.
01 / WHAT'S FOR DINNERFOOD RECOGNITION + RECIPE GENERATION
From a photo to a personalized meal.
A single camera action revealed the platform's intelligence. The experience recognized a dish, generated a complete recipe, adapted it to dietary needs and connected the result to shopping.
WHAT I LED
Product vision, experience architecture and interaction design—from the camera-first concept through recipe generation and commerce.
PLATFORM IN ACTION
Food recognition, the recipe graph and preference models worked together behind one simple consumer gesture.
CAPTURE→RECOGNIZE→PERSONALIZE
02 / AGIR POUR LE COEURWOMEN'S CARDIOVASCULAR HEALTH
From risk to a personal prevention plan.
The same intelligence foundation supported a very different need: helping women understand cardiovascular risk, see a clear next step and build healthier activity, nutrition and monitoring habits.
WHAT I LED
Product strategy and experience design across assessment, personalized guidance, health tracking and the daily dashboard.
PLATFORM IN ACTION
The shared intelligence layer connected clinical inputs with relevant food, activity and behavior recommendations.
SCREEN→UNDERSTAND→ACT
04 / Impact
A design foundation that traveled with the intelligence.
The framework turned a dense technology platform into a connected family of consumer and enterprise experiences, supporting work across food, retail and health with partners including Nestlé, Roche, Walmart and H‑E‑B.
For users
Personalized food and health guidance that felt practical rather than technical.
For the business
A flexible design foundation that could support new products, partnerships and use cases without starting over each time.
05 / Reference
“Scott brought the perfect balance of experience and partnership. He had the wisdom to guide direction when needed, but was equally comfortable rolling up his sleeves to work through challenges together.”Stathis Mytilinaios
COO, Innit
RepairSmith
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