Hi Workato.

When I came across the Creative Director role at Workato, I immediately saw parallels to the work I’ve enjoyed most throughout my career: simplifying complexity, building systems that scale and helping people get more value from technology.

Below are three examples that came to mind.

Roche

Type 2 Diabetes Companion

400,000+ Installs
10M+ Annual Recipe Views

End-to-end product design for Roche's leading diabetes platform in France.

The challenge wasn't simply designing screens. It was helping people better manage a chronic condition through education, nutrition, activity tracking and behavior change.

Innit

Personalized Nutrition Platform

AI-Powered Personalization
Meal Planning, Commerce & Nutrition

I led product and brand initiatives that helped translate complex nutritional science into experiences people could actually use in their daily lives.

The platform combined personalization, meal planning and commerce to make healthy eating easier and more accessible.

REX

Reimagining Residential Real Estate

4:1-6:1 ROAS
Expansion Into 12 Markets

Led brand, product and growth initiatives for a venture-backed real estate platform that challenged the traditional commission model.

The work spanned consumer-facing products, internal tools, national advertising campaigns and a complete brand transformation designed to make buying and selling a home more transparent and affordable.

Why I Thought These Projects Were Relevant

Complex Systems / Platform Thinking / AI-Powered Products / Product Storytelling / Design at Scale / Cross-Functional Leadership

View My Full Portfolio

A Quick Note

One of the things I’ve learned over the years is that great work happens when product, brand and user experience are working toward the same goal. That’s a thread that runs through much of my career, and something I see reflected in Workato’s approach to building and growing the platform.