Hi Stripe.

When I came across the Staff Brand Designer role on the Link team, I immediately saw parallels to work I’ve enjoyed throughout my career: building brands that live inside products, creating systems that scale and translating complex technology into experiences people can connect with.

Below are three examples that came to mind.

Innit

Personalized Nutrition Platform

AI-Powered Personalization
Meal Planning, Commerce & Nutrition

I led product and brand initiatives that helped translate complex nutritional science into experiences people could actually use in their daily lives.

The platform combined personalization, meal planning and commerce to make healthy eating easier and more accessible.

REX

Reimagining Residential Real Estate

4:1-6:1 ROAS
Expansion Into 12 Markets

Led brand, product and growth initiatives for a venture-backed real estate platform that challenged the traditional commission model.

The work spanned consumer-facing products, internal tools, national advertising campaigns and a complete brand transformation designed to make buying and selling a home more transparent and affordable.

M-GO

Streaming Entertainment Platform

2M+ Subscribers
Roku Integration Launch

Helped shape the brand and product experience for a next-generation streaming service backed by DreamWorks Animation and Technicolor.

The work spanned brand identity, product design, marketing campaigns and strategic partnerships, helping establish M-GO as an early innovator in the rapidly evolving streaming landscape.

Why I Thought These Projects Were Relevant

Brand Systems / Product Storytelling / Consumer Experiences / Design at Scale / Art Direction / Cross-Functional Leadership

View My Full Portfolio

A Quick Note

One of the things that stood out to me about Link is the opportunity to help shape a consumer brand inside a product-led company. I’ve always enjoyed the space where product, brand and storytelling overlap, and that’s a big part of what drew me to this role.