ScottWolfe
Brand + Campaign / Spirits

Hangar One

Building a California spirits brand from the ground up.

Seven years as agency of record for a premium vodka brand that helped lead the infusion movement.

Role
Creative Director
Relationship
Agency of record
Duration
Seven years
Scope
Brand / Campaign
Hangar One Vodka campaign artworkVodka infused / California
01 / Foundation

A brand with a place, a point of view and room to grow.

The identity needed to feel premium without losing the experimental, independent spirit behind the product.

California as a creative ingredient.

The brand drew energy from local optimism, experimentation and character.

02 / Product

Make flavor feel premium.

Infusions became a distinctive story, not a novelty or visual shortcut.

03 / Longevity

A system built for years.

The identity could flex across launches while staying recognizably Hangar One.

02 / Campaign
Hangar One advertising campaign
Campaign
Hangar One brand card
Brand collateral
Hangar One bottle tag
Packaging detail
Hangar One shelf talker
Point of sale
Hangar One table card
On-premise
Hangar One Alchemist campaign
Brand story
Client perspective
“Scott’s creative and reliable execution is matched by humility, careful listening and infinite patience.”
Adrienne Simpson / Director of Operations, Hangar One
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Choosi

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