To the team at A Place for Mom:

When I came across the role at A Place for Mom, I immediately saw parallels to work I’ve enjoyed throughout my career: helping people navigate important decisions, building trust through design and creating experiences that make complex choices feel more manageable.

Below are three examples that felt especially relevant.

Roche

Type 2 Diabetes Companion

400,000+ Installs
10M+ Annual Recipe Views

End-to-end product design for Roche's leading diabetes platform in France.

The challenge wasn't simply designing screens. It was helping people better manage a chronic condition through education, nutrition, activity tracking and behavior change.

Innit

Personalized Nutrition Platform

AI-Powered Personalization
Meal Planning, Commerce & Nutrition

I led product and brand initiatives that helped translate complex nutritional science into experiences people could actually use in their daily lives.

The platform combined personalization, meal planning and commerce to make healthy eating easier and more accessible.

REX

Reimagining Residential Real Estate

4:1-6:1 ROAS
Expansion Into 12 Markets

Led brand, product and growth initiatives for a venture-backed real estate platform that challenged the traditional commission model.

The work spanned consumer-facing products, internal tools, national advertising campaigns and a complete brand transformation designed to make buying and selling a home more transparent and affordable.

Why I Thought These Projects Were Relevant

Decision Support / Consumer Experiences / Trust & Credibility / Personalization / Behavior Change / Cross-Functional Leadership

View My Full Portfolio

A Quick Note

What stood out to me about A Place for Mom is the mission. Choosing care for a loved one can feel overwhelming. Thoughtful design has the power to make that process a little clearer and a little easier. That’s the kind of work I find especially meaningful.