Hi Novo.

When I saw the Senior Designer role at Novo, I immediately saw parallels to work I’ve enjoyed throughout my career: building brands that scale, creating campaign systems and translating business goals into work that is clear, useful and compelling.

Below are three examples that came to mind.

Innit

Personalized Nutrition Platform

AI-Powered Personalization
Meal Planning, Commerce & Nutrition

I led product and brand initiatives that helped translate complex nutritional science into experiences people could actually use in their daily lives.

The platform combined personalization, meal planning and commerce to make healthy eating easier and more accessible.

REX

Reimagining Residential Real Estate

4:1-6:1 ROAS
Expansion Into 12 Markets

Led brand, product and growth initiatives for a venture-backed real estate platform that challenged the traditional commission model.

The work spanned consumer-facing products, internal tools, national advertising campaigns and a complete brand transformation designed to make buying and selling a home more transparent and affordable.

M-GO

Streaming Entertainment Platform

2M+ Subscribers
Roku Integration Launch

Helped shape the brand and product experience for a next-generation streaming service backed by DreamWorks Animation and Technicolor.

The work spanned brand identity, product design, marketing campaigns and strategic partnerships, helping establish M-GO as an early innovator in the rapidly evolving streaming landscape.

Why I Thought These Projects Were Relevant

Brand Systems / Growth Creative / Campaign Design / Performance Marketing / Landing Pages / Creative at Scale

View My Full Portfolio

A Quick Note

Novo stood out to me because you’re building for small business owners, a group that needs tools that feel simple, trustworthy and genuinely useful. Helping shape how that story shows up across brand, product and marketing feels like a really interesting challenge.